Affiliate Toolkit
The Affiliate Toolkit is your central hub for accessing all tools, resources, and programs available to CrossFit affiliate owners.
An interactive course created for prospective affiliate owners in the early stages of gym ownership. It covers essential topics like financial planning, location scouting, lease negotiations, brand development, and marketing strategy. The course includes guided lessons, templates, worksheets, and access to a community discussion board.
Resources Overview
CrossFit Affiliate Programming (CAP) is a class planning and programming service designed to save time, enhance the member experience, and support coaches’ professional development. It’s created by three of CrossFit’s most experienced Seminar Staff.
Affiliate Partner Deals give affiliate owners access to exclusive offers and discounts available only to CrossFit affiliates. These partnerships are designed to reduce operating costs and offer additional revenue-sharing opportunities.
The Playbook is a comprehensive resource outlining the foundational principles and processes of affiliate ownership. It covers key areas such as staff development, operational efficiency, marketing, and financial management. Included in the affiliate fee, the Gym Owner’s Manual is available to all affiliate owners in good standing.
The Affiliate Starter Kit is an interactive course created for prospective affiliate owners in the early stages of gym ownership. It covers essential topics like financial planning, location scouting, lease negotiations, brand development, and marketing strategy. The course includes guided lessons, templates, worksheets, and access to a community discussion board.
The Affiliate Marketing Kit is a digital toolkit filled with videos, email templates, graphics, and more—all designed to showcase the positive impact of CrossFit and help bring more athletes into your gym. Content can be shared on social media, via email, or within your local community.